The Story Behind
Curio+Flux
Every great story begins with two forces: Curiosity+Change.
Curio is the spark—the lens of fascination that drives us to look closer. In film and photography, Curio represents the instinct to explore, to notice the small details others might miss, and to capture the world with wonder. It’s the artifact of discovery, the sense that behind every frame lies a question worth asking: What if? What’s next? What’s hidden here?
Flux is the flow—the ever-shifting nature of life and art. In filmmaking and photography, nothing stays still: light moves, emotions evolve, stories transform. Flux embodies the craft of shaping those movements into something meaningful. It’s the rhythm of editing, the power of transformation, and the constant motion that keeps images alive long after they’re captured.
Together, Curio+Flux tell stories that are both anchored in curiosity and alive with transformation. We don’t just document moments—we explore them, shape them, and release them into the world as something new.
Photographer+Director
Ray Campbell
Ray Campbell is a Los Angeles–based photographer and creative director with over two decades of experience shaping how brands and stories are seen. Trained at top advertising agencies in Los Angeles he built campaigns for clients like Ford, Toyota, Mattel, Procter & Gamble, Canon, and Sony—an experience that sharpened his ability to capture not just an image, but an idea.
Today, Ray brings that fusion of artistry and strategy to every shoot, from commercial and editorial to lifestyle and sports. His portfolio spans global brands, entertainment, and live events, alongside cultural projects that showcase his eye for detail and human connection.
With an advertising foundation, Ray understands how a single photograph can elevate an entire campaign. He approaches each project with the discipline of a strategist and the curiosity of a storyteller—delivering striking visuals that also drive brand impact and results.
